# Resources

## Articles

**8 things a room full of strategists taught me about authenticity**  
June 18th, 2026  
[Read more](/content/blog/posts/can-you-strategise-authenticity/index.html)

**Trends: Uses and Abuses (a Funnel Club field guide)**  
June 18th, 2026  
[Read more](/content/blog/posts/trend-use-and-abuse/index.html)

**Best market research tools: Why you need them, how to choose one, and top 10 picks**  
April 22nd, 2026  
[Read more](/content/blog/posts/market-research-tools/index.html)

**5 Latana alternatives for brand tracking in 2026**  
April 10th, 2026  
[Read more](/content/blog/posts/latana-alternatives/index.html)

**7 Best Brand Management Tools for Tracking and Growing Your Brand**  
April 10th, 2026  
[Read more](/content/blog/posts/brand-management-tools/index.html)

**7 best competitor analysis tools for smarter strategy**  
April 10th, 2026  
[Read more](/content/blog/posts/competitor-analysis-tools/index.html)

**How to Measure Brand Awareness (and Prove It's Working)**  
April 10th, 2026  
[Read more](/content/blog/posts/how-to-measure-brand-awareness/index.html)

**We finally answered the CFO question.**  
March 26th, 2026  
[Read more](/content/blog/posts/answering-the-cfo-question/index.html)

**Making creator marketing count: A playbook for every brand**  
March 2nd, 2026  
[Read more](/content/blog/posts/let-them-cook/index.html)

**Nine nostalgia habits that smart marketers use**  
February 27th, 2026  
[Read more](/content/blog/posts/Nine-nostalgia-habits/index.html)

**Every day is consumer research: Moving from ad-hoc to always-on brand tracking**  
January 21st, 2026  
[Read more](/content/blog/posts/adhoc-to-always-on-brand-tracking/index.html)

**The new rules of brand collaborations: why "weird" partnerships are working (and how to make yours count)**  
December 17th, 2025  
[Read more](/content/blog/posts/new-rules-brand-collaborations/index.html)

**2025 Collab of the Year: What makes the top brand collaborations work**  
December 10th, 2025  
[Read more](/content/blog/posts/collab-of-the-year-2025/index.html)

**Is virality actually bad for business?**  
November 13th, 2025  
[Read more](/content/blog/posts/is-virality-bad-for-business/index.html)

**What marketers can learn from Specsavers, 2025's Brand of the Year**  
October 29th, 2025  
[Read more](/content/blog/posts/specsavers-case-study/index.html)

**How Avaline tracks the ROI of big moments using Tracksuit**  
October 24th, 2025  
[Read more](/content/blog/posts/avaline-case-study/index.html)

**Seven habits by disruptor brands that legacy players can learn from**  
October 6th, 2025  
[Read more](/content/blog/posts/seven-disruptor-brand-habits/index.html)

**Warby Parker's unfinished business building brand in Canada**  
September 23rd, 2025  
[Read more](/content/blog/posts/warby-parkers-unfinished-business/index.html)

**Creative as Currency: how to price, deploy and compound brand value**  
September 12th, 2025  
[Read more](/content/blog/posts/creative-as-currency-brand-value/index.html)

**Labubus don't “make people feel happy”. So why are they so popular?**  
August 25th, 2025  
[Read more](/content/blog/posts/why-are-labubus-popular/index.html)

**A four-step guide to the Brandformance journey**  
August 18th, 2025  
[Read more](/content/blog/posts/brandformance-journey/index.html)

**What rules do luxury brands play by?**  
July 29th, 2025  
[Read more](/content/blog/posts/what-category-rules-do-luxury-brands-play-by/index.html)

**How retailers can stack the deck in their favor**  
July 28th, 2025  
[Read more](/content/blog/posts/how-retailers-can-stack-the-deck-in-their-favor/index.html)

**Top strategic media agency QRY on how to build a brand that performs**  
July 8th, 2025  
[Read more](/content/blog/posts/qry-build-a-brand-that-performs/index.html)

**Brand is a long game, but your first campaign matters most**  
July 4th, 2025  
[Read more](/content/blog/posts/why-your-first-campaign-matters-most/index.html)