Brand building 101

Every day is consumer research: Moving from ad-hoc to always-on brand tracking
January 21st, 2026
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The new rules of brand collaborations: why "weird" partnerships are working (and how to make yours count)
December 17th, 2025
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How Showpo is using brand data to turn intuition into evidence to fuel its global strategy
November 5th, 2025
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How BONKERS' data-driven strategy is winning the next generation of pet parenting
October 27th, 2025
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Creative as Currency: how to price, deploy and compound brand value
September 12th, 2025
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How Lyka tripled brand awareness in 3 years — and how they measured it
September 11th, 2025
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What is Brand Tracking?
June 16th, 2025
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Brand ROI demystified: 4 expert tips from MKT1’s Emily Kramer
April 4th, 2025
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How Airbnb proves the power of brand
January 13th, 2025
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What is 'brand' and why is it important?
September 26th, 2024
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How do I set strategies for brand growth?
September 26th, 2024
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Share of mind metrics: Aided and unaided brand awareness
July 4th, 2024
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How brands can win at consideration (and why it matters)
March 31st, 2024
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You’re not Duolingo: How to create your own iconic brand voice
March 21st, 2024
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The 5 features shared by the world’s most recognizable brands (and how to measure them)
September 20th, 2023
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