# Brand building 101

**Every day is consumer research: Moving from ad-hoc to always-on brand tracking**  
January 21st, 2026  
[Read more](/content/blog/posts/adhoc-to-always-on-brand-tracking/index.html)

**The new rules of brand collaborations: why "weird" partnerships are working (and how to make yours count)**  
December 17th, 2025  
[Read more](/content/blog/posts/new-rules-brand-collaborations/index.html)

**How Showpo is using brand data to turn intuition into evidence to fuel its global strategy**  
November 5th, 2025  
[Read more](/content/blog/posts/showpo-case-study/index.html)

**How BONKERS' data-driven strategy is winning the next generation of pet parenting**  
October 27th, 2025  
[Read more](/content/blog/posts/bonkers-case-study/index.html)

**Creative as Currency: how to price, deploy and compound brand value**  
September 12th, 2025  
[Read more](/content/blog/posts/creative-as-currency-brand-value/index.html)

**How Lyka tripled brand awareness in 3 years — and how they measured it**  
September 11th, 2025  
[Read more](/content/blog/posts/lyka-case-study/index.html)

**What is Brand Tracking?**  
June 16th, 2025  
[Read more](/content/blog/posts/brand-health-tracking/index.html)

**Brand ROI demystified: 4 expert tips from MKT1’s Emily Kramer**  
April 4th, 2025  
[Read more](/content/blog/posts/brand-roi-demystified-emily-kramer/index.html)

**How Airbnb proves the power of brand**  
January 13th, 2025  
[Read more](/content/blog/posts/how-airbnb-proves-the-power-of-brand/index.html)

**What is 'brand' and why is it important?**  
September 26th, 2024  
[Read more](/content/blog/posts/why-is-brand-important/index.html)

**How do I set strategies for brand growth?**  
September 26th, 2024  
[Read more](/content/blog/posts/how-to-set-strategies-brand-growth/index.html)

**Share of mind metrics: Aided and unaided brand awareness**  
July 4th, 2024  
[Read more](/content/blog/posts/aided-vs-unaided-brand-awareness/index.html)

**How brands can win at consideration (and why it matters)**  
March 31st, 2024  
[Read more](/content/blog/posts/how-to-win-with-consideration/index.html)

**You’re not Duolingo: How to create your own iconic brand voice**  
March 21st, 2024  
[Read more](/content/blog/posts/how-to-create-an-iconic-brand-voice/index.html)

**The 5 features shared by the world’s most recognizable brands (and how to measure them)**  
September 20th, 2023  
[Read more](/content/blog/posts/5-features-shared-by-recognisable-brands-how-to-measure/index.html)