# Brand building

## Brand is a long game, but your first campaign matters most  
  
[Read more](/content/blog/posts/why-your-first-campaign-matters-most/index.html)

## How do you know if your brand is 'on brand'?  
  
[Read more](/content/blog/posts/is-your-brand-on-brand/index.html)

## How B2C brands can build resilience amid tariffs and economic uncertainty  
  
[Read more](/content/blog/posts/marketing-in-economic-uncertainty-tariffs/index.html)

## Why Jaguar was in desperate need of a rebrand  
  
[Read more](/content/blog/posts/jaguar-rebrand/index.html)

## Vow's Dalia Adler on how to build a best-in-class brand strategy, with data  
  
[Read more](/content/blog/posts/best-in-class-brand-strategy-vow/index.html)

## Measuring the success of Aura Bora’s regional awareness campaign using brand health data  
  
[Read more](/content/blog/posts/aura-bora-case-study/index.html)

## The Tracksuit playbook: 5 tips to grow Future Demand in 2025  
  
[Read more](/content/blog/posts/five-tips-to-grow-future-demand-in-2025/index.html)

## “It was incredible how fast brand paid off”: How The RealReal’s NYC pop-up store drove awareness (and revenue!)  
  
[Read more](/content/blog/posts/the-realreal-case-study/index.html)

## How I went from "WTF" to "take my money" with the Salomon XT-6s  
  
[Read more](/content/blog/posts/how-i-was-influenced-to-buy-salomons/index.html)

## How MILKRUN used Out-Of-Home media with JCDecaux to drive brand awareness  
  
[Read more](/content/blog/posts/milkrun-jcdecaux-case-study/index.html)

## Understanding category drivers: What qualities in brands drive the most purchasing intent?  
  
[Read more](/content/blog/posts/understanding-category-drivers/index.html)

## How to avoid the seven deadly sins of emotionless advertising  
  
[Read more](/content/blog/posts/the-emotion-effect-report-teaser/index.html)

## How do I measure my brand growth?  
  
[Read more](/content/blog/posts/how-do-i-measure-growth/index.html)

## How do I grow my brand?  
  
[Read more](/content/blog/posts/how-do-i-grow-my-brand/index.html)

## People love the Liquid Death brand. But do they drink it?  
  
[Read more](/content/blog/posts/liquid-death-brand-case-study/index.html)

## Case study: Henne’s masterclass in launching a store in a new market and driving demand  
  
[Read more](/content/blog/posts/henne-case-study/index.html)

## Case study: How challenger brand Wilton London lifted consideration by 10% in the UK capital  
  
[Read more](/content/blog/posts/case-study-wilton-london/index.html)

## How to create a brand development strategy using data  
  
[Read more](/content/blog/posts/how-to-create-a-brand-development-strategy-using-data/index.html)

## The Dull-O-Meter Scale: Use this to elevate your brand marketing strategy  
  
[Read more](/content/blog/posts/elevate-your-brand-marketing-strategy/index.html)

## How The Contenders unlocks client growth by embedding Tracksuit into agency processes  
  
[Read more](/content/blog/posts/embedding-tracksuit-into-agency-processes-to-unlock-growth/index.html)

## Case study: how English National Ballet uses Tracksuit to take centre stage  
  
[Read more](/content/blog/posts/case-study-english-national-ballet/index.html)

## Case study: How FUNDAY uses Tracksuit to launch targeted marketing campaigns  
  
[Read more](/content/blog/posts/case-study-funday-sweets/index.html)

## Case study: Using brand health to get internal buy-in with M.M.LaFleur  
  
[Read more](/content/blog/posts/case-study-mmlafleur/index.html)

## 3 marketing leaders on the future of brand marketing  
  
[Read more](/content/blog/posts/marketing-leaders-future-of-brand/index.html)

## Ins and outs for marketing in 2024, according to AU’s top brand builders  
  
[Read more](/content/blog/posts/building-brands-of-the-future-au-2024/index.html)