# Consumer trends

**Trends: Uses and Abuses (a Funnel Club field guide)**  
June 18th, 2026  
[Read more](/content/blog/posts/trend-use-and-abuse/index.html)

**What the World Cup tells us about the future of cultural IP**  
June 3rd, 2026  
[Read more](/content/blog/posts/world-cup-future-of-cultural-ip/index.html)

**CPG Marketing: The trends, brand strategies and campaigns to watch**  
April 4th, 2024  
[Read more](/content/blog/posts/cpg-marketing-trends-brand-strategies-campaigns/index.html)

**Marketing water: What we can learn from the brands making a splash**  
March 15th, 2024  
[Read more](/content/blog/posts/marketing-water-what-we-can-learn-from-brands/index.html)

**The dog days aren't over: 5 pet food trends shaping the industry**  
May 11th, 2023  
[Read more](/content/blog/posts/5-pet-market-and-pet-food-trends-shaping-the-industry/index.html)

**The Rise of the Skincare Market: What’s Next for Beauty’s Latest Frontier?**  
April 12th, 2023  
[Read more](/content/blog/posts/the-rise-of-the-skincare-market-beautys-latest-frontier/index.html)

**Beer ad ideas: 5 examples from (craft) beer companies**  
March 28th, 2023  
[Read more](/content/blog/posts/beer-ad-ideas-5-examples-from-craft-beer-companies/index.html)