# Resources

## In an era of AI discoverability, earned attention still starts with humans.
**June 30th, 2026**

## 8 things a room full of strategists taught me about authenticity  
**June 18th, 2026**

## Trends: Uses and Abuses (a Funnel Club field guide)  
**June 18th, 2026**

## Brand is a long game, but your first campaign matters most  
**July 4th, 2025**

## “It was incredible how fast brand paid off”: How The RealReal’s NYC pop-up store drove awareness (and revenue!)  
**December 16th, 2024**

## How MILKRUN used Out-Of-Home media with JCDecaux to drive brand awareness  
**December 2nd, 2024**

## How soon is too soon for Christmas ads?  
**November 13th, 2024**

## How to avoid the seven deadly sins of emotionless advertising  
**October 23rd, 2024**

## How marketers should approach advertising during the US elections  
**October 9th, 2024**

## Case study: How challenger brand Wilton London lifted consideration by 10% in the UK capital  
**July 15th, 2024**

## The Dull-O-Meter Scale: Use this to elevate your brand marketing strategy  
**June 12th, 2024**

## A Creative Director's response to a CMO's rant on agency/client relationships  
**March 30th, 2024**

## Car ads ideas: How to win on brand  
**March 1st, 2024**

## Brand ROI: how to persuade executives to invest in marketing  
**August 27th, 2023**

## AnalogFolk Australia on how to brand build in a digital world  
**June 1st, 2023**

## Marketing Director Helen Costello on why marketing is about emotion, not function  
**May 31st, 2023**

## 'Quiet luxury' and other fashion marketing trends driving the industry's growth  
**May 12th, 2023**

## How to successfully launch and run an ambassador program  
**March 28th, 2023**

## The 4 best coffee advertising campaigns – and why they work  
**February 28th, 2023**

## Heaps Normal: Raising the bar for beer and brand  
**September 18th, 2022**

## Take a tip from beauty marketing: Three ways to kill it online  
**May 4th, 2022**