# Resources

## Customer stories

**Most rebrands are a leap of faith. Yerba Madre's wasn't.**  
June 12th, 2026  
[Read more](/content/blog/posts/most-rebrands-are-a-leap-of-faith/index.html)

**How Showpo is using brand data to turn intuition into evidence to fuel its global strategy**  
November 5th, 2025  
[Read more](/content/blog/posts/showpo-case-study/index.html)

**How BONKERS' data-driven strategy is winning the next generation of pet parenting**  
October 27th, 2025  
[Read more](/content/blog/posts/bonkers-case-study/index.html)

**How Avaline tracks the ROI of big moments using Tracksuit**  
October 24th, 2025  
[Read more](/content/blog/posts/avaline-case-study/index.html)

**How Lyka tripled brand awareness in 3 years — and how they measured it**  
September 11th, 2025  
[Read more](/content/blog/posts/lyka-case-study/index.html)

**Tracking Movember’s perception shift from cultural moment to year-round movement**  
January 22nd, 2025  
[Read more](/content/blog/posts/movember-case-study/index.html)

**How SXSW Sydney used brand tracking to launch its flagship event Down Under**  
January 15th, 2025  
[Read more](/content/blog/posts/sxsw-sydney/index.html)

**“Our board packs include brand metrics”: How Big Red Group uses Tracksuit to drive internal influence**  
November 8th, 2024  
[Read more](/content/blog/posts/big-red-group-case-study/index.html)

**Case study: How Wasabi uses Tracksuit to keep its short and long-term brand strategy on track**  
October 21st, 2024  
[Read more](/content/blog/posts/case-study-wasabi/index.html)

**Case study: How switching to traditional advertising channels helped Koh grow brand awareness in Australia**  
September 13th, 2024  
[Read more](/content/blog/posts/koh-case-study/index.html)

**Case study: How Vessi uses Tracksuit to validate its marketing strategy in the US and Canada**  
September 10th, 2024  
[Read more](/content/blog/posts/vessi-case-study/index.html)

**Case study: How Hertility’s data-driven marketing success is revolutionising women’s healthcare**  
July 19th, 2024  
[Read more](/content/blog/posts/case-study-hertility/index.html)

**Creativity, community and data: NYC marketing leaders share top tips for successful brand building**  
May 31st, 2024  
[Read more](/content/blog/posts/building-brands-of-the-future-nyc-2024/index.html)