Proving Brand's Value

Brand is a long game, but your first campaign matters most
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July 4th, 2025

How does finance measure brand? An interview with charity: water
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May 21st, 2025

How B2C brands can build resilience amid tariffs and economic uncertainty
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April 10th, 2025

Measuring the success of Aura Bora’s regional awareness campaign using brand health data
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March 31st, 2025

The Tracksuit playbook: 5 tips to grow Future Demand in 2025
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February 20th, 2025

“It was incredible how fast brand paid off”: How The RealReal’s NYC pop-up store drove awareness (and revenue!)
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December 16th, 2024

Understanding category drivers: What qualities in brands drive the most purchasing intent?
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November 28th, 2024

How do I measure my brand growth?
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September 26th, 2024

Case study: Henne’s masterclass in launching a store in a new market and driving demand
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September 10th, 2024

Case study: How Pepper Money uses Tracksuit to demonstrate brand performance to company leadership
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August 5th, 2024

How The Contenders unlocks client growth by embedding Tracksuit into agency processes
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May 14th, 2024

Case study: how English National Ballet uses Tracksuit to take centre stage
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May 13th, 2024

Case study: How FUNDAY uses Tracksuit to launch targeted marketing campaigns
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May 1st, 2024

Case study: Using brand health to get internal buy-in with M.M.LaFleur
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April 9th, 2024

A Creative Director's response to a CMO's rant on agency/client relationships
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March 30th, 2024

Case study: How Reef uses Tracksuit to track its brand evolution
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December 20th, 2023

Future Demand: What it is, and how it can help grow your business
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November 2nd, 2023

Why your marketing strategy should be at least 50% brand marketing
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October 30th, 2023

Brand ROI: how to persuade executives to invest in marketing
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August 27th, 2023

Brands launching into new markets: Here's how to set your brand growth targets
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August 10th, 2023

How to leverage brand strength to drive better category review outcomes
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February 28th, 2023

Case study: How MBM uses brand tracking to help clients become category leaders
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January 31st, 2023

Case study: How Surge SMC negotiated 4x the shelf space with brand tracking
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November 18th, 2022

Brand audit guide: How to assess the performance of your brand
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November 7th, 2022

Your Marketing Budget Calculator Results, Explained
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