# Proving Brand's Value

**Brand is a long game, but your first campaign matters most**  
[Read More](/content/blog/posts/why-your-first-campaign-matters-most/index.html)  
*July 4th, 2025*

**How does finance measure brand? An interview with charity: water**  
[Read More](/content/blog/posts/charity-water-cmo-cfo-relationship/index.html)  
*May 21st, 2025*

**How B2C brands can build resilience amid tariffs and economic uncertainty**  
[Read More](/content/blog/posts/marketing-in-economic-uncertainty-tariffs/index.html)  
*April 10th, 2025*

**Measuring the success of Aura Bora’s regional awareness campaign using brand health data**  
[Read More](/content/blog/posts/aura-bora-case-study/index.html)  
*March 31st, 2025*

**The Tracksuit playbook: 5 tips to grow Future Demand in 2025**  
[Read More](/content/blog/posts/five-tips-to-grow-future-demand-in-2025/index.html)  
*February 20th, 2025*

**“It was incredible how fast brand paid off”: How The RealReal’s NYC pop-up store drove awareness (and revenue!)**  
[Read More](/content/blog/posts/the-realreal-case-study/index.html)  
*December 16th, 2024*

**Understanding category drivers: What qualities in brands drive the most purchasing intent?**  
[Read More](/content/blog/posts/understanding-category-drivers/index.html)  
*November 28th, 2024*

**How do I measure my brand growth?**  
[Read More](/content/blog/posts/how-do-i-measure-growth/index.html)  
*September 26th, 2024*

**Case study: Henne’s masterclass in launching a store in a new market and driving demand**  
[Read More](/content/blog/posts/henne-case-study/index.html)  
*September 10th, 2024*

**Case study: How Pepper Money uses Tracksuit to demonstrate brand performance to company leadership**  
[Read More](/content/blog/posts/pepper-money-case-study/index.html)  
*August 5th, 2024*

**How The Contenders unlocks client growth by embedding Tracksuit into agency processes**  
[Read More](/content/blog/posts/embedding-tracksuit-into-agency-processes-to-unlock-growth/index.html)  
*May 14th, 2024*

**Case study: how English National Ballet uses Tracksuit to take centre stage**  
[Read More](/content/blog/posts/case-study-english-national-ballet/index.html)  
*May 13th, 2024*

**Case study: How FUNDAY uses Tracksuit to launch targeted marketing campaigns**  
[Read More](/content/blog/posts/case-study-funday-sweets/index.html)  
*May 1st, 2024*

**Case study: Using brand health to get internal buy-in with M.M.LaFleur**  
[Read More](/content/blog/posts/case-study-mmlafleur/index.html)  
*April 9th, 2024*

**A Creative Director's response to a CMO's rant on agency/client relationships**  
[Read More](/content/blog/posts/cmo-rant-for-the-ages/index.html)  
*March 30th, 2024*

**Case study: How Reef uses Tracksuit to track its brand evolution**  
[Read More](/content/blog/posts/reef-tracksuit-brand-evolution/index.html)  
*December 20th, 2023*

**Future Demand: What it is, and how it can help grow your business**  
[Read More](/content/blog/posts/future-demand-in-business/index.html)  
*November 2nd, 2023*

**Why your marketing strategy should be at least 50% brand marketing**  
[Read More](/content/blog/posts/brand-building-marketing-budget/index.html)  
*October 30th, 2023*

**Brand ROI: how to persuade executives to invest in marketing**  
[Read More](/content/blog/posts/branding-roi-marketing-investment/index.html)  
*August 27th, 2023*

**Brands launching into new markets: Here's how to set your brand growth targets**  
[Read More](/content/blog/posts/heres-how-to-set-your-brand-growth-targets/index.html)  
*August 10th, 2023*

**How to leverage brand strength to drive better category review outcomes**  
[Read More](/content/blog/posts/how-to-leverage-brand-strength-category-reviews/index.html)  
*February 28th, 2023*

**Case study: How MBM uses brand tracking to help clients become category leaders**  
[Read More](/content/blog/posts/how-mbm-brand-tracking-helps-clients/index.html)  
*January 31st, 2023*

**Case study: How Surge SMC negotiated 4x the shelf space with brand tracking**  
[Read More](/content/blog/posts/how-surge-smc-grew-shelf-space-brand-tracking/index.html)  
*November 18th, 2022*

**Brand audit guide: How to assess the performance of your brand**  
[Read More](/content/blog/posts/brand-audit-guide/index.html)  
*November 7th, 2022*

**Your Marketing Budget Calculator Results, Explained**  
[Read More](/content/blog/posts/marketing-budget-calculator-results-explained/index.html)