# Future Demand in Action

Unlock timeless marketing knowledge from our co-founder James Hurman, global effectiveness expert 👇

⚖️ Dive into the Future Demand principle: Where short-term sales and long-term brand building live in perfect harmony

💜 Discover why your quick wins and brand love need different game plans (but both need a seat at the table)

🤓 Proof that old-school marketing wisdom still slaps in the digital age

Get the report

## Get more from the world of brand

**Our study with TikTok proves brand and performance marketing are actually BFFs**  
[Read more](/content/blog/posts/tik-tok-tracksuit-awareness-advantage/index.html)

**People love the Liquid Death brand. But do they drink it?**  
[Read more](/content/blog/posts/liquid-death-brand-case-study/index.html)

**How Nike’s pivot away from brand lost the market**  
[Read more](/content/blog/posts/nike-pivot-from-brand-downfall/index.html)