Track Record is a wrap up of 2024's biggest brand and pop culture moments.

Here's what to expect.

We surveyed 20,000 consumers across USA, Canada, UK, Australia and New Zealand to get the full scoop on what went down this year in the brand and culture space. The 2024 Track Record report has:

✨ Helpful insights on how these different moments shifted between generations, countries and gender – and why.

✨ Exclusive Tracksuit media consumption data that provides further understanding of where your audiences are getting their news and entertainment fix.

✨ Analysis on what's underneath these trends, linking the most resonant moments to what that means for marketers culturally and for future planning.

What was your favourite moment of 2024? Let the world know.

But wait, there's more.

Track Record: The biggest brand and pop culture moments of 2024 \n\nDecember 9th, 2024

\n\nWhy pop culture is relevant for your brand (and how to use it) \n\nDecember 9th, 2024

\n\nForecast: What's in store for brand and culture in 2025? \n\nDecember 9th, 2024