Brand tracking for marketers who need answers | Tracksuit
Continuous brand tracking for marketers who need answers.
Finally, an easy and affordable way to track brand performance, demonstrate ROI, and answer the question, “Is my strategy working?”
Trusted by marketing leaders at modern consumer brands
Traditional brand tracking methods are slow, expensive and overwhelming. Marketers are drowning in data, but starving for insights.
- “We’re launching a new market and guessing which customers, channels and messages we should focus on.”
- “We’re worried about a new competitor, but have no way to know if they’re actually a threat.”
- “We’re spending lots, and I still can’t explain what actually moved the needle.”
- “The Board wants ROI, but all I’ve got is lagging metrics and gut feel.”
- “No one understood the report from our latest research study – it’s gathering dust on my desk.”
- “I’m trying to scramble together a single source of truth from one-off research dips, six disconnected tools, and five different agency decks – halp!”
Tracksuit delivers actionable brand metrics 📈 and insights 🧠 in a beautiful, always-on dashboard 🚀
Make big strategic bets with confidence
The visibility you need to set strategy and win your category. We track your brand funnel and show exactly how people feel about your brand to inform your next big campaign or market move.
Understand wider category context
Tap into people’s attitudes and behaviours across your whole category – how they buy, what drives decisions, and how to reach them.
Prove marketing impact
Brand building is a long game. Visualise how your funnel metrics change over time as a result of consistent brand investment, making ROI crystal clear.
Answer stakeholder questions with data, not gut feel
Spend less time preparing reports and more time shaping the narrative. Copy charts and text summaries directly into presentations for ready-made ammunition in your next meeting.
What our customers are saying
“I love that the team can just go into the dashboard and play with filters and look at things versus having to ask me to crunch some numbers.
Meryl McCurry, Head of Marketing at Reef“Tracksuit's data showed that our bold investment in the brand translated directly to a substantial increase in brand sentiment, awareness and usage.
Caroline Gardner, Head of Customer Experience & Integrated Marketing at The Real Real“We were searching for a tool to help us gain a deeper, unbiased understanding of our brand’s perception among the diverse consumer profile. Tracksuit helped us gain this insight while measuring how it changed over time.
Hannah Sinclair, Senior Director of Marketing & CRM at Steve Madden“The Tracksuit data was the foundation for the business case for this media investment. It was able to help me paint a picture to our stakeholders that we need to build awareness to fuel our growth and bottom line.
Geoff Wilton, VP of Brand at Vessi“We've used Tracksuit to set our baseline awareness levels. Now we're setting KPIs, as well as looking at broader industry trends.
Brian Frances, Senior Director of Innovation & Insights at Nature's Fynd
See Tracksuit in action👇
Click to View Demo
Tracksuit is the new way to measure, understand and communicate brand health.
Affordable
Automation and efficiency allows us to dramatically lower the price and provide enterprise-level brand tracking without the price tag.
Continuous tracking
We’ve automated the process to deliver always-on data collection and regularly updated brand health insights.
Accessible & easy
We’ve said goodbye to static PDF reports and built a beautiful dashboard complete with jargon-free explanations of the data.