# gotracksuit.com

> AI-optimized mirror of gotracksuit.com containing 50 pages totalling 28,953 words of clean markdown content, structured data, and semantic HTML. Original source: https://gotracksuit.com. Last updated: 2026-08-10T03:53:46.552Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Brand tracking for marketers who need answers | Tracksuit](/content/site-root.html): Tracksuit is the easy and affordable way to track brand performance, demonstrate ROI, and answer the question, “Is my strategy working?” (598 words)

## Articles & Blog Posts

- [Ins and outs for marketing in 2024, according to AU’s top brand builders](/content/blog/posts/building-brands-of-the-future-au-2024/index.html): Marketers at brands like Bondi Sands, tbh skincare, The Daily Aus, Heaps Normal and NOW Finance share the thinking behind their marketing strategy in 2024. (2,263 words)
- [The biggest brand and pop culture moments of 2024](/content/blog/posts/biggest-brand-pop-culture-moments-2024/index.html): Track Record surveys over 20,000 consumers annually, tracking global brand trends and pop culture's impact on marketing strategies. (1,489 words)
- [Articles | Tracksuit ](/content/blog/topics/articles/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (328 words)
- [Brand building | Tracksuit](/content/blog/topics/brand-building/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (336 words)
- [Proving Brand's Value | Tracksuit](/content/blog/topics/proving-brand-value/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (367 words)
- [Case study: How traditional advertising channels helped Koh grow brand awareness in Australia](/content/blog/posts/koh-case-study/index.html): Koh used Tracksuit's brand tracking for enhancing brand visibility in Australia, identifying pre-launch opportunities, and evaluating success. (1,315 words)
- [Marketing Strategy | Tracksuit ](/content/blog/topics/marketing-strategy/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (359 words)
- [Case studies | Tracksuit ](/content/blog/topics/case-studies/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (1,117 words)
- [Tracksuit | How do you know if your brand is 'on brand'?](/content/blog/posts/is-your-brand-on-brand/index.html): You really can’t know if something is “on brand” or not, until you ask the people for whom it’ll matter the most: your buyers and your prospects. This guest post has been generously contributed by Ethan Decker, PhD., President of Applied Brand Science, who shares his commentary on this topic.  (1,681 words)
- [Tracksuit | 3 Hair Care Ads That Offer a Masterclass in Brand-Building](/content/blog/posts/3-hair-care-ads-that-offer-a-masterclass-in-brand-building.html): In this article, we’ll look at three trendsetting hair care ads and the innovative brand-building strategies that marketers can learn from them.
 (1,141 words)
- [Company news | Tracksuit ](/content/blog/topics/company-announcements/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (690 words)
- [In an era of AI discoverability, earned attention still starts with humans.](/content/blog/posts/earned-attention-starts-with-humans-not-ai/index.html): AI discoverability runs on what others say about you, but gaming that signal isn't the answer. Cultural relevance still can't be manufactured, find out the one test every brief should pass before you hit go. (827 words)
- [Every marketer knows this feeling](/content/blog/posts/answering-the-cfo-question/index.html): You’re sitting across from your CFO. The brand campaign landed well: awareness is up, consideration is tracking, the team is proud of the work. And... (1,205 words)
- [Using brand health to get internal buy-in with M.M.LaFleur](/content/blog/posts/case-study-mmlafleur/index.html): Here's how female founded womenswear brand M.M.LaFleur is using brand tracking to set strategy for the year ahead and get internal buy-in.  (1,398 words)
- [Brand building 101 | Tracksuit ](/content/blog/topics/brand-building-101/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (212 words)
- [Culture & Trends | Tracksuit](/content/blog/topics/culture-and-trends/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (1,117 words)
- [Research | Tracksuit ](/content/blog/topics/tracksuit-research/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (1,064 words)
- [Is Puma actually winning over Gen Z?](/content/blog/posts/puma-case-study/index.html): In 2025, our brand data shows that Puma is building pace with Gen Z women in the UK, with increases across the funnel. However, this isn't the case in all markets...,  (873 words)
- [Customer stories | Tracksuit ](/content/blog/topics/customer-stories/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (215 words)
- [Tracksuit | Series A Raise Announcement](/content/au/blog/posts/raise-announcement-series-a/index.html): We’re excited to announce that we have raised a $13.4 million USD Series A led by US venture capital firms Altos Ventures and Footwork. (1,416 words)
- [Brand Map Australia: does the AFL or NRL reign supreme Down Under? ](/content/blog/posts/sports-brand-map-australia/index.html): Plus, we go beyond the boundary and look at why global sports are scoring with young Aussies (and what this means for your brand). (992 words)
- [How Pepper Money uses Tracksuit to demonstrate brand performance to company leadership](/content/blog/posts/pepper-money-case-study/index.html): Here's how Pepper Money is using brand tracking to build confidence in their brand with execs and board members.  (1,026 words)
- [Track Record: The biggest brand and pop culture moments of 2024 | Tracksuit](/content/report/track-record-2024/index.html): Track Record surveys consumers to track brand and pop culture trends, understanding their impact on marketing and the world. (172 words)
- [How Dr Pepper beat the big boys in the US | Tracksuit ](/content/blog/posts/how-dr-pepper-has-taken-second-place-in-us-soft-drinks-market-share.html): Dr Pepper has overtaken Pepsi to command second place in US soft drink market share for the 18-34 years age range. How did they achieve this? (352 words)
- [Brand Tracking for Food & Beverage Brands | Tracksuit](/content/industry/food-and-beverages/index.html): Tracksuit is THE brand tracking platform for food & beverage brands who want always-on, affordable tracking with easy to communicate insights. (448 words)
- [Category & Market Intelligence | Tracksuit](/content/blog/topics/category-and-market-intelligence/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (166 words)
- [Category insights | Tracksuit ](/content/blog/topics/category-insights/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (122 words)
- [Agency Partners | Tracksuit](/content/agencies/index.html): Our agencies love using Tracksuit for their clients to measure brand health over time, understand what is working and prove the value in brand marketing. (505 words)
- [Brand Map Australia: Aldi takes the podium spot](/content/blog/posts/supermarkets-brand-map-australia/index.html): As the debate surrounding Australia’s top supermarket continues, Tracksuit reveals the nation's most preferred supermarkets brands. (453 words)
- [The Playbook for High-Growth Brands](/content/report/category-challengers/index.html): How do underdogs outsmart the competition? Tracksuit's Playbook for High-Growth Brands is packed with real data on overlooked audiences, media behaviours, and how these buzzy disruptor brands are outsmarting the big guys., Check out this Presentation designed by Lulu Wang. (449 words)
- [Consumer trends | Tracksuit ](/content/blog/topics/consumer-trends/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (99 words)
- [Marketing Budget Calculator | Tracksuit](/content/blog/tools-and-templates/brand-budget-calculator/index.html): Calculate how much budget you should allocate to brand marketing vs. performance marketing. Built using research from world leading brand experts. (269 words)
- [Reports | Tracksuit](/content/blog/reports/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (64 words)
- [Creative & Advertising | Tracksuit](/content/blog/topics/creative-and-advertising/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (293 words)
- [Brand Benchmarks Tool | Tracksuit](/content/blog/tools-and-templates/brand-benchmarks-tool/index.html): Use Tracksuit's tool to find out what outstanding brand growth looks like in awareness, consideration and preference for your category. , Benchmark Tool, developed by Tracksuit Team (89 words)
- [Guide to Brand Growth & How to Measure It | Tracksuit](/content/report/guide-to-brand-growth/index.html): This guide covers brand growth basics, measurement, and using Tracksuit for brand storytelling. (109 words)
- [The Awareness Advantage Report | Tracksuit](/content/report/the-awareness-advantage/index.html): New research from Tracksuit and TikTok shows that combining brand and performance marketing drives better advertising results on TikTok. (97 words)
- [The Brand Map of Britain | Tracksuit](/content/report/brandmap/index.html): In Tracksuit's Brand Map of Britain, we chart British preference for top brands across Supermarkets, Fast Food, Tea, Biscuits and Beer.  (192 words)
- [Platform & Product | Tracksuit](/content/blog/topics/platform-and-product/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (45 words)
- [Product education | Tracksuit ](/content/blog/topics/product-education/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (45 words)
- [Track the Field: The guide to train your brand to win](/content/report/track-the-field/index.html): We've put together an all-in-one guide called Track the Field to help marketers and agencies get brand fit. Let us show you exactly how brand can be your (legal) performance enhancer. Download our guide now. (224 words)
- [ADWEEK x Tracksuit: There's more insights where that came from.](/content/adweek/index.html): Use Tracksuit to measure your brand performance, learn what matters to your target audiences, and prove that what you're doing is working. Always on, affordable, actionable.  (299 words)
- [Make Waves in a Sea of Sameness | Tracksuit](/content/report/make-waves-sea-of-sameness/index.html): Willow & Blake and Tracksuit highlight how to stand out in a saturated market, using iconic brands as examples for key lessons into 2025. (164 words)
- [Marketing Budget Template | Tracksuit](/content/blog/tools-and-templates/marketing-budget-template/index.html): Download Tracksuit's free marketing budget template so you can track your marketing spend across the entire funnel and build a stronger brand in 2024.  (122 words)
- [Future Demand In Action | Tracksuit](/content/report/future-demand-in-action/index.html): More timeless marketing knowledge from our co-founder James Hurman, global effectiveness expert. Get the report. (113 words)
- [Tools and templates | Tracksuit ](/content/blog/tools-and-templates/index.html): Dive into Tracksuit's extensive library on brand marketing. Learn from the world's top brands and enhance your marketing skills. (13 words)
- [Return on Awareness](/content/report/return-on-awareness/index.html) (272 words)
- [Make Creator Marketing Count](/content/report/make-creator-marketing-count/index.html): Most brands do creator marketing. Few can prove it works. This report shows how to pick the right creators, track full-funnel impact, and justify spend. (100 words)

## About Pages

- [About | Tracksuit](/content/about/index.html): Tracksuit's making brand tracking way more affordable for modern consumer companies. It's the new way to measure, understand and communicate the value of brand.  (1,648 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives